TruReach Certify
ensure legitimate calls are verified
The misuse of communication networks is a problem for communications service providers (CSPs) on a national and international level. Bad actors exploit communication networks to place nearly 5 billion illegal robocalls per month globally. As a result, consumers are losing trust in the authenticity of caller IDs.
As a trusted partner to the communications industry, iconectiv is working with major stakeholders and organizations in the international community to address illegal robocalling and caller ID spoofing. The phone number has become the primary source of one’s digital identity and is relied on to defend and protect commerce, privacy, data and reputation. With that comes the added scrutiny of establishing global phone number verification, validation and authentication to protect consumers and businesses from fraudsters. TruReach Certify is the best way to ensure caller ID information is authenticated and verified regardless of the country in which the call originated.
Illegal robocalling and phone spam are a global epidemic that service providers and regulators have banded together to solve. TruReach Certify is iconectiv’s commitment to enhancing consumer confidence in voice, text and data communications.
USA’s answer to combat spoofing
How effective is TruReach Certify at stopping caller ID Spoofing? In the United States, illegal robocalls and caller ID spoofing is mitigated with the nation’s Calling Number Verification Service. The service uses TruReach Certify as the Policy Administrator function, which supports the SHAKEN (Signature-based Handling of Asserted information using toKENs) framework. As a result, legitimate calls within the U.S. can be verified through this service, so people know and trust that caller ID information is accurate, and the digital identity of the caller has been verified.
Whether you need to deploy a nationwide framework or simply guarantee all calls terminating in jurisdictions that have implemented SHAKEN, such as the U.S., are verified upon arrival, TruReach Certify can ensure your caller ID verification solution meets industry standards, works between service providers and is accepted across borders so no consumer has to question your identity.
Calling Number Verification Service
Illegal robocallers and caller ID spoofing has eroded trust to such a degree that people all over the world have simply stopped answering the phone. Working with stakeholders across the U.S. communications industry, iconectiv is helping to ensure digital identities are verified and people can trust their telephone, allowing businesses to communicate with their users once again.
Combat illegal spoofing
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Authenticated caller ID
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Verify international calls
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Robocalling techniques
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The power of identity
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Answering the call globally
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verify legitimate calls with TruReach Certify
Find out how TruReach Certify has become the market leading solution that manages the caller ID verification ecosystem and ensures that legitimate callers get their calls shown as authentic to the recipient.
what is SHAKEN framework?
The SHAKEN framework is a set of specifications that, when implemented, helps service providers verify caller IDs between networks to enhance their efforts to mitigate robocalling and spoofing. It serves as a trust anchor to ensure the exchange of digital certificates is limited to authorized service providers. With this service, terminating service providers are able to recognize when caller IDs are authentic and have not been tampered with by outside parties.
The Secure Telephone Identity Governance Authority (STI-GA), which was created to manage the rollout of STIR/SHAKEN, selected iconectiv as the U.S. STI Policy Administrator (STI-PA). In this role, iconectiv applies and enforces the rules as defined by the STI-GA to operationalize the SHAKEN framework in the United States. Eventually, as more and more countries deploy SHAKEN, an International SHAKEN Registry may be created to extend these benefits to cross-border calls.
how TruReach Certify supports the SHAKEN framework
TruReach Certify provides secure tokens whether you need to deploy a nationwide framework or simply guarantee all calls terminating in jurisdictions that have implemented SHAKEN, such as the U.S., are verified upon arrival. TruReach Certify can ensure your caller ID verification solution meets industry standards, works between service providers and is accepted across borders, increasing answer rates and engagement.
It does this by providing secure tokens to authorize originating service providers to use cryptographic signatures for each call. This allows terminating service providers to know they are viewing accurate, recent information about the calling party. It also allows service providers to identify the origin of the call in a manner that cannot be falsified or tampered with -- even if they have passed through many different networks. This information allows bad traffic to be stopped promptly, as opposed to merely flagged.
TruReach Certify works in the same way when SHAKEN calling number verification is required for calls that cross international borders. The same policy administration function can be used as part of a broader trust anchor that encompasses the comparable functions in other jurisdictions. By being able to operate across borders in support of the industry’s International SHAKEN efforts, TruReach Certify can successfully mitigate illegal robocalls giving enterprises and customers confidence that calls are accurately identified and verified.